Tuesday, December 11, 2001

Ad peeve of the day:

Be original, an individual,
Drink Doctor Pepper
Be you, do what you do
Drink Doctor Pepper

The insinuation here is that people who don't drink Doctor Pepper are expressing not their own thoughts, but someone else's; they're not original but derivative, not individuals but members of some collective hive. Which makes them copywriters in an advertising agency.

The horror...


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