Thursday, March 06, 2003

The Treasury Department is adding new colors to the back of the $20 bill to try to stay one jump ahead of the counterfeiters. But marketing professional Kevin Drum thinks they omitted a vital stage in planning this initiative -- "Unlike M&Ms and Lifesavers, however, the Treasury Department is not allowing consumers to vote on the color, a potentially costly mistake". So people may just want money less.

I, on the other hand, see this as a sagacious, prescient initiative. preparing up the population to weather economic hard times...

Oh, drat. It's his most recent post, and isn't in the archive as I write. Try the front page if you're curious...


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