Tuesday, December 25, 2007

Ad peeve of the week: The NFL Network promo that talks up the Patriots' undefeated 15-0 record when hyping the Pats-Giants game next weekend.

So, what's wrong with that? They were airing it during the Patriots-Dolphins game on CBS. The Pats hadn't won the 15th game yet. The league itself, through its official media arm, was taking it for granted that the Dolphins were going to lose.

I know the Dolphins are bad this year. I know they're atrocious this year. I know that Wayne Huizenga was whining about selling the team outright, so some other billionaire would be forced to endure the shame of owning it. But hasn't anyone on the media side of the operation heard of a "trap game"?

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