A man has been chosen to convince the world that Microsoft, producers of Windows Vista and the Zune, are sleek, hot, and hip. Could there be a better name for this man than Bogusky?

But if Alex Bogusky wants to understand the true nature of the problem he faces, he need only look in a mirror, as FastCompany reports:

It's a month after Bogusky's team landed the Microsoft account in March, and the Boulder office is splattered with Gatesian fingerprints, including quotes tacked to the stainless-steel fridges in the kitchen that read like awkward, off-key motivational nuggets: There are over 1 billion Windows Live ID authentifications per day, says one. Bogusky works on a raised platform in Crispin's 70,000-square-foot space, which once housed an indoor soccer field. His desk seems almost to levitate above the vast openness. A shiny new silver MacBook Air sits in front of him, next to his aviator sunglasses.

Sheesh. He's so attached to the MacBook that he can't even hide it from a reporter?