Wednesday, September 08, 2004

Ad peeve du jour: The radio ads for Earthlink's new broadband service, which tell you over and over that it's $15.00 a month. Once again, that's just $15.00 a month. They even have someone in the ad saying that they just can't repeat enough that it's $15.00 a month. Because if they just keep repeating, over and over, that it's $15.00 a month, you might miss the part where they tell you that it's only the first few months that are $15.00 a month -- after which the price doubles.


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